theRASTApreneur

THE RASTAPRENEUR
Vision. Integrity. Impact.

■ WELCOME TO THE MOVEMENT
I am PJ Cannon Jr., theRASTApreneur — a creative business strategist, brand builder, and cultural
storyteller. I help artists, entrepreneurs, and visionaries turn purpose into movement, and movement
into legacy.

For I, business is spiritual. Every brand carry a vibration, and my work is to align that vibration with
vision, integrity, and impact — so your message reach the people it’s meant to reach.
Because at the core of it all, a RASTApreneur is an individual with a positive, righteous, and loving
spirit — driven by a mindset to prioritize building their own business instead of getting lost building
someone else’s. That’s the livity I live and teach: ownership, empowerment, and creative freedom.

■ WHAT I DO
I offer creative strategy and cultural consulting that bridge spirit and system, art and enterprise.
Through my company Integrity Talent Management Group (ITMG) and as the founder and program
director of Rastafari JAMS Reggae Radio, I’ve spent nearly two decades guiding artists and brands
from vision to manifestation.

• Brand & Identity Strategy – defining the soul of your brand and shaping how the world receives it
• Creative Business Consulting – developing pathways for ownership, monetization, and long-term
growth
• Digital Campaigns & Story Architecture – crafting stories that move people and multiply impact
• Artist & Talent Development – building sustainable careers rooted in purpose and independence

■ WHY WORK WITH THE RASTAPRENEUR
Because you won’t just get a marketer — you’ll get a spiritual strategist who sees your story,
documents your journey, and helps you own your narrative.
• Over 200 million YouTube views generated across campaigns
• 750,000+ total social reach (personal audience via @RastafariJAMS)
• Nearly 30,000 monthly listeners (Rastafari JAMS Reggae Radio global community)

• Platinum R.I.A.A. certification as a talent manager
• Two national tours negotiated and executed with Live Nation
• 18 months of consistent independent touring across the U.S.
• Major label deals secured with Atlantic Records, Capitol Records, and Tuff Gong Worldwide
(Ziggy Marley’s label — the only artist deal ever distributed outside Ziggy’s own releases)
• Sync and licensing placements with Apple, Netflix, and the NFL
• Millions in brand revenue through campaigns, partnerships, and IP ownership
• Collaborations with Rohan Marley and Karl Kani (founder of the iconic Karl Kani brand)
• Featured in The Wall Street Journal for digital marketing excellence

■■ THE A.A.I. SYSTEM
Analyze · Assess · Implement
This is the method I live by and teach.
1. Analyze — We dive deep into your brand’s current identity, message, and presence.
2. Assess — We find what’s working, what’s missing, and what’s misaligned.
3. Implement — We design and execute a full strategic plan that aligns your brand vibration with
measurable growth.

This approach flows naturally into four stages of transformation:
1) Discovery & Alignment
2) Blueprint & Strategy
3) Launch & Execute
4) Scale & Legacy

■ CASE HIGHLIGHTS
Hidden Beach Recordings
As Marketing Director (independent consultant), I led brand strategy and campaign execution for the
legendary label home of Jill Scott, Kindred the Family Soul, and the iconic UNWRAPPED album series
— a label that has worked with President Barack Obama and Stevie Wonder. During my tenure, I
expanded Hidden Beach’s cultural footprint into digital markets.

Rastafari JAMS Reggae Radio
A global cultural platform celebrating 11 years of continuous operation, with nearly 30,000 monthly
listeners and 750K+ combined followers across all platforms (@RastafariJAMS). As founder and
program director, I oversee brand growth, partnership strategy, content programming, and
monetization through advertising and cultural sponsorship.

Integrity Talent Management Group (ITMG)
Built and scaled a multi-faceted management and consulting agency representing Grammy-nominated and platinum-certified talent,

securing major label placements, brand partnerships, and national tours
while helping artists establish ownership frameworks for their intellectual property.

DLOW – “Betcha Can’t Do It Like Me”
Developed and executed the viral campaign that launched the #DoItLikeMeChallenge, earning 131
million YouTube views, a Platinum RIAA certification, and a 13-week run on the Billboard Hot
100, peaking at #15 independently — no label, no radio push, no marketing budget. 100% powered
by creative digital strategy.

The Future Kings – America’s Got Talent / Netflix’s Honey 4: Rise Up and Dance
Developed and implemented a creative growth strategy that transitioned the group from dancers into
full recording artists. Helped establish their foundation in publishing and rights management by
setting up their PRO registrations as writers and publishers, shifting their focus from dancing over
others’ music to creating original works. Guided them to breakout appearances on America’s Got
Talent and in the Netflix film Honey 4: Rise Up and Dance. The strategies I implemented became the
framework that helped them later generate over 100 million cumulative YouTube views.

Kosine (14x Grammy-Nominated Producer)
Developed a multi-channel personal brand architecture merging music, mentorship, and media —
including live residencies, documentary production (ReWrite Ya Life), and educational initiatives —
positioning Kosine as both creative icon and global entrepreneur.

Josh David Barrett (The Wailers / 2x Grammy-Nominated Reggae Artist)
Reestablished his solo career and leadership with Judah Tribe, celebrating 20 years of roots and
Rastafari culture. Directed rebranding and strategic development following his seven-year tenure
(2015–2022) as the lead singer of The Wailers, positioning his solo and group efforts as global
cultural movements grounded in spirituality and purpose.

Kristina Oselsky (Singer-Songwriter & Model)
Crafted an integrated investment and brand growth strategy combining music, modeling, and brand
partnerships — aligning artistry with entrepreneurship through diversified revenue streams.

Teagan Brooke (Plus-Size Model & Influencer)
Negotiated and secured a brand ambassador partnership with Joe’s Jeans, expanding Teagan
Brooke’s visibility and opportunities within the plus-size modeling industry.

SERVICES
Branding & Marketing Consultation
Elevate your brand with expert strategy rooted in creativity, culture, and clarity. Each consultation is a
focused, high-value session using my A.A.I. System — Analyze, Assess, and Implement —
designed to help you understand your brand’s current position and potential.

One-Hour Consultation — $150
• Analyze: Your brand’s voice, audience, and visibility.
• Assess: Your marketing approach, digital presence, and growth opportunities.

• Implement: Directional insight by identifying key best practices and next-step strategies tailored to
your industry.

You’ll leave with directional clarity and actionable insights that immediately strengthen your approach
to branding and marketing. Full implementation — the detailed, brand-specific execution of strategy —
is available exclusively through retainer services. If you choose to retain my services after your
session, the $150 consultation fee will be credited toward your first month of partnership.

Strategic Brand Retainer
For clients ready to grow with sustained momentum and guidance. As your dedicated Creative
Business Strategist, I provide ongoing direction that keeps your brand evolving with precision and
purpose — ensuring your story, systems, and strategy remain aligned.

Includes:
• Campaign Planning & Execution Strategy
• Content Strategy & Messaging Architecture
• Paid Advertising & SEO Strategy
• Partnership & Brand Development
• Team Oversight and Coaching

Monthly Retainers start at $4,125 for 20 hours per week of strategic oversight and consulting.
(Social-media management, content production, or paid-ad implementation available as add-on
services.)

■ THE MOVEMENT
This work is more than analytics and algorithms — it’s about authenticity, culture, and elevation.
Every strategy I build is rooted in documentation, because documentation is storytelling, and
storytelling is ownership.
When you document your story, you empower others to see your growth — and you earn your reward.
And that’s the livity of a true RASTApreneur — living positive, righteous, and loving; building your
own foundation while uplifting the community. Because ownership is not just business — it’s freedom.

■■ LET’S BUILD TOGETHER
If you’re ready to elevate your brand, align your message, and move with purpose — I welcome you.

Book Your Consultation Now
■ integritytmg@gmail.com

Guidance, love, and integrity in every move. The RASTApreneur — turning vision into vibration, and

vibration into victory.